Restaurant Website Design: a Crash CoursePeople nowadays research the place before going there to dine. It is, therefore, important to design your restaurant’s website to enhance the traffic of your target audience since a website is basically a continuous restaurant advertising. Your restaurant’s website acts as the face of your brand. It also serves a fundamental role in the prosperity of your restaurant as well as the first impression of your business. It is particularly important if your restaurant’s website design is unique and appealing to your target audience. It should entail ordering hours, the menu, food ordering and online reservation, direction and location, and your contacts. Below are some key website design tips that will guide you in building a great restaurant website.
Currently, a restaurant owner should focus more than just having finger-licking dishes or a conducive environment for a restaurant. An individual should add all essential content that potential audience might be searching for in different online platforms. Before you begin creating a new website design for your restaurant, it is important to evaluate and analyze your target audience. This is essential because by doing this you will obtain the perfect perspective which will help you reach your potential customers and convert them to being your loyal customers. Marketing a restaurant business and obtaining new clients and retaining your existing clients is not an easy task. Due to the transformation of online beverage and food business, a restaurant owner should be keen to identify the best audience to engage with. Always include comprehensive and informative content on your website to enhance your customer’s traffic. A restaurant owner should be eager to know more about their loyal customers as well as how they utilize the website. For new customers, show them some of your unique products in the current market as well as some helpful pieces of information on why they should opt for your restaurant.
Your restaurant website should act as your online spokesperson. It is important to only include the desired information that might be helpful to your target customers. This information should be concrete and should able to provide solutions to commonly asked questions about your restaurant. Therefore, it is crucial to only include informative content on your restaurant’s website. Below are some key items to add to your restaurant’s website.
Research shows that many customers who are searching for a restaurant would first look for the restaurant’s menu. Whether your customers are planning to visit your restaurant or they are wishing to order online, an appealing menu will capture their attention. Categorize your menu clearly, such as Non-Vegetarian, Vegetarian, Beverages, Main Course, and Drinks. For those who have enabled online ordering, it is advisable to have a separate online ordering menu. Search for tips on how to optimize your menu to enhance traffic on your online website.
An ordering button helps you convert your potential customers to regular customers by giving them a convenient way of getting access to your food. It is also important to portray quality images in your menu to give a perfect first impression. To prosper you should consider learning online ordering integration tips to help you improve traffic in your restaurant.
It might be challenging for a customer that visits a website of a restaurateur who owns multiple restaurants. This clearly shows the importance of putting the different restaurants on a map showing the exact contact details (email id and phone number), address, and service hours. This will be an effective and convenient way for your customers because they will be able to locate easily the specific restaurant that they want to visit
Customer feedback is essential because it plays a big role in the success of your restaurant. If you seek feedback from your loyal customers, they will see how you care and value them. This helps in solving their grievances as well as providing an appealing picture of your restaurant. Analyze and evaluate some key ways to excel in the collection of customer feedback.
Social media buttons are classified the most critical way to achieve customer engagement. Your restaurant website might play a good role promoting your restaurant by highlighting your social media pages across various platforms. Always ensure you provide visible links on your website because they will help you attain your desired customers.
Telling your story to your target audience may give your restaurant a competitive advantage over other restaurants because it creates a certain connection between you and your customer. Ensure that your About Us Page entails details such as your restaurant’s team, inception, and values.
It is a perfect idea if you evaluate and analyse what your target audience would prefer in terms of the structure of the website. Many restaurant owners fail in this because they only focus on the structure preferred by the internal team rather than identifying what structure the target audience is looking for. Structuring your website in terms of your internal perspective may lead to a developmental process error accompanied by a lack of navigation elements. Always consider building a website that is user-friendly rather than a complex website that might bring more inconveniences to your target customers.
Using images can greatly impact your restaurant’s website design compared to conveying your idea using text. It is not advisable to portray your information through big paragraphs because your potential clients will ignore to read. The key reason behind this is that big paragraphs are tedious to read. Using quality images online can enhance your competitive advantage because these pictures capture your target customer’s attention.
In the food industry field, it is challenging for someone to use a desktop to search for a favourite restaurant. Research shows that many people who look for restaurants use their mobile phones to access a suitable restaurant. Therefore, it is a great idea if you optimize your website to attain a mobile-friendly website. In a mobile version restaurant website, consider to use short and clear text which should always be accompanied by respective pictures. Always seek to stress what is important and avoid boring or overloading your potential client with too much text. It is very important to search for key ways that will help you optimize your website. This is key because you will increase your website’s usability as well as enhancing your orders.
If you have a well-designed and a gorgeous website, you will need to use search engine optimization to maximize your output. Having higher search result in Google enhances your chances of flourishing in the restaurant business. A higher ranking in the Google shows that your website has higher traffic. This will concurrently help in maximizing your profit which is a key role of any field in business.
Your restaurant website reflects your business because it shows an overview of what to expect to experience when a customer finally dines there. A restaurant owner should always be keen because the restaurant’s website should always entail the concept and theme of the restaurant. In addition, your restaurant’s website should follow your theme as well as your restaurant’s color scheme.
It is not an easy task to create a website, that is why it is advisable to hire the right web design agency to help you save time and money since they have a lot of restaurant promotion ideas. You may take a lot of time creating something that may not drive traffic to your website. This may not only waste your fruitful time but also your effort. An expert web designer will help you know the positive impacts of professional photos on your restaurant’s website. Recently, a website plays a great role because it is used as a marketing tool. Therefore, it is important if you hire an expert who will enhance traffic on your restaurant’s website.
There are commonly used ways of knowing when your restaurant’s website is doing fine. It might be a bit challenging to determine the behavior of your loyal customers because you mostly experience foot traffic or phone calls. In order to track your visitors in the right way, you should implement webmaster tools as well as Google Analytics. Tracking your clients’ behaviors will have a positive impact on your restaurant because you will experience an enhanced engagement. Having a beautiful restaurant website can be challenging in terms of promoting your restaurant. When you clearly follow the above-stated tips you will enhance your payout. The right digital agency partner may help you achieve your set goals in terms of promoting your restaurant business. Via https://www.etakeawaymax.co.uk/tips-for-a-great-restaurant-website-design/
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Startup Restaurant Expenses to AvoidAre you planning to start a restaurant?Want to increase the probability of turning it into a huge successIf yes, you need to control your expenses right from the start. The restaurant industry is famous for its lucrative return on investment (ROI). The ROI has two components. The first is the return, and the second one is investment. If you do not control the investment, you will never be able to get a good return. Startup restaurants often overspend on a lot of things. It will inflate your investments therefore reducing the returns significantly. Owning a restaurant is no easy task. If you’re entering the restaurant industry, you need to watch out for the extravagant expenses that you should stay away from. We will highlight the 5 things startup restaurants typically overspend on and also provide you with actionable steps using which you can do to keep the expenses down. It will ensure that you get a decent ROI when starting up your own restaurant.
Sure enough, the restaurant industry is crowded. That does not mean that you go on spending on marketing. You need to ensure that you get bang for your buck as well. A few mistakes which numerous restaurateurs often makes are:
When you’re opening up a restaurant, it is essential to avoid these things. It will ensure that you can keep your marketing costs under control. Some of the ways to market your restaurant and prevent overspending include:
Following these simple steps will ensure that you have a proper marketing plan on a small budget. Moreover, since your marketing campaign will be entirely online, it is easy to monitor the results as well. It will allow you to kick start your restaurant without overspending on marketing.
Have you inquired about the cost of restaurant equipment? If yes, you would know that there is equipment needed to start a restaurant and how high the cost is. However, there is a way to avoid overspending on the restaurant equipment as well. I am talking about second-hand restaurant equipment and not about low-quality restaurant equipment. The restaurant industry has a high failure rate. Someone else’s failure might be an opportunity for you. When establishing a startup, it is a good idea to network with others and keep your eyes open. The closure of another restaurant might help you get the restaurant equipment at a much lower cost. It will automatically help you avoid overspending. In addition to second-hand equipment, there are a few other tips which you can follow as well to reduce overspending on restaurant equipment. These includes:
These three tips will ensure that you are always able to get value for money when you’re buying restaurant equipment. It will also mean that you can get the necessary restaurant equipment within your budget, which will once again help you start your restaurant without borrowing a large sum of money.
The technology, of course, plays an integral part in your restaurant. However, how much should you invest in technology? When you’re trying to avoid overspending, it is essential to ask yourself this question before investing in technology. Some of the most common technological expenses for any restaurant owner are:
All these three systems might seem necessary to you, but you have to ask yourself the question, can servers manage without tablets The answer is most likely going to be a yes. Rather than cutting down on technology expenses on the guest side, it is a good idea to cut them on the back-end side. However, some back-end systems are also essential, as the POS system. That is why you have to ensure that you cut down only on those expenses which will make little to no difference in the operation of the restaurant. There are a few additional tips as well, which you need to look at while investing in technology.
These simple tips alone can help you save over £ 200 per month. It can make the difference between overspending on technology and getting maximum value for your money.
After reading the subtitle, you might be thinking, how can I avoid spending on decor? We’re not asking you to avoid spending on decor but merely rationalizing it. You need to keep in mind that since you’re just starting up, you cannot spend on things la classic painting. When it comes to the decor, you can have a similar impact by investing in a few high-impact attractions rather than high-value ones. The essential elements which you can use to create the right ambience are:
However, there are exceptions to this rule. If you’re starting a fine dining or a gourmet restaurant, you do not have many options. You will have to spend more to achieve the right decor A rule of thumb when setting up the decor budget is to keep the meal price in mind and then, determine the taste of your patrons. It will not only help you get the decor done in a budget but also choose it according to the taste of your audience. When it resonates with your patrons, you will be able to get more repeat business. A few resources which you can use to get such ideas include: These will help you capitalize on the latest décor trends without having to spend a significant amount of money. It will help you capitalize on the latest décor trends without having to spend a significant amount of money.
Just to keep things clear, we are asking you not to overspend on the food inventory. We aren’t asking you to spend less on the quality of the food which you’re procuring for your restaurant. With that out of the way, it is common for startup restaurants to overestimate the demand. In that case, the food and beverages which you procure might be much higher than the actual consumption. Of course, since you need to maintain impeccable standards in your restaurant, you have no other option but to discard the food and beverages which aren’t at their prime. It is not only immoral to waste such huge quantities of food and drinks but also not economically viable as well. You might be thinking, how to solve this problem? There are a couple of rules to follow to solve this problem.
Thus, you can certainly avoid overspending on food and beverages without compromising on quality. You need to follow the two rules which we have highlighted above. So, if you want to increase the probability of making your restaurant a huge success, it is necessary to avoid overspending. With our guide, you can easily avoid overspending in the most common departments. As a result, efficient allocation of capital for restaurant expenses is possible, and you will be able to enhance your cash flow as well, which will ultimately allow you to do more for your patrons and scale up your business quickly.
Via https://www.etakeawaymax.co.uk/5-things-startup-restaurants-typically-overspend-on/ How Does a Restaurant Marketing Plan Help you?A restaurant marketing plan helps you move your business forward. No one will learn know your business unless you self yourself to them. Think about how to attract more guests. Think of more things that your restaurant can offer. Some times you may ask the question “how to attract customers to my restaurant?”. The marketing plan will help you answer this question and help you build active businesses for your future. As an entrepreneur, you should set aside time and create a complete marketing plan for your restaurant once a year, since it takes a lot of time to assess the current state of your business and set goals for the next 12 months. The comprehensive marketing plan contains an in-depth analysis of your current situation, provide you with the present market conditions, and identifies your growth opportunities.
Choose a Marketing mixChoosing the right combination of marketing tools is like building a good team. Ensuring that your marketing efforts are complementary. Working together with your team in synergy is essential to the success of your restaurant. The chosen marketing mix should reflect the nature of your business. For example, if you run a fine dining restaurant, excessive promotional discounts might harm your brand by showing customers that this restaurant is not worth the full price.
Serving Your CustomersPromotion and marketing should be primarily targeted at your target restaurant market. This might mean giving students discounts if your business is near or at a university. Sponsor community organizations if your market is a small, interconnected community. Also, emphasise attractive aspects of your business, such a famous chef, if your customers are primarily high-end. Remember, there is no single formula for a restaurant marketing plan; it all depends on the attractiveness of a particular group of customers that make up your primary customer base. Remember What you SellYour restaurant is a business, and in the end, if you cannot put your food in the customer’s mouth, your business will be challenging to maintain. Although the reputation of some restaurants sells the experience more than its food in general, marketing efforts should focus on the reason your food is attractive, of high quality, or somewhat unique. Unlike any other competitor, there should be some reason why some customers want to eat in your restaurant. Many restaurant owners believe that a marketing plan is primarily an advertising calendar. It starts with a live broadcast on the radio, followed by a coupon sender text, then TV ads, and then a newspaper insert. Although the schedule of advertisements and promotions is useful, it should only be a part of your marketing plan, it should not be plan itself.
The Main Sections of a Restaurant Marketing PlanSummaryAn overview of what will happen, the “Cliffs Notes” version of your restaurant marketing plan. Think of it as a persuasive elevator speech that outlines what is on the following pages. The executive summary should be written at the end, after completing all the other sections. Situation AnalysisThis section includes an overview of the market, presenting the target markets, market needs, market trends, and market growth. This is followed by a SWOT analysis of your business, which examines the strengths, weaknesses, opportunities, and threats you might be facing. Food Marketing Strategiesthis section starts with your mission statement, followed by your marketing goals and objectives for the next year. Then it leads to a summary of your financial goals because marketing is an investment that yields returns to the company. Then following are a few subsections which addresses your marketing details. Who are you targeting? How will you build your restaurant? What methods do you use to reach your target audience? Back it up with any marketing research you do or have. Finance, Budgets, and PredictionsThis section provides an overview of the financial aspects of your restaurant about marketing efforts, including break-even analysis, sales forecasts, and spending projections. ControlsThis final section explains how to implement this plan. It provides a chronology of critical stages of your marketing initiatives. This may include planning dates, production, and implementation, analysis of results, budget information etc
Restaurant Marketing Plan RewardsCreating a complete restaurant marketing plan takes time and effort, but on the bright side, there are many benefits to having a plan. You will have a better understanding of your business; it allows you to think about where you are right now and help you determine the direction your business must take to grow and expand. Restaurant Marketing Plan is the road-map to turning your dreams into a reality. RiskRestaurants have one of the highest failure rates. It is difficult to understand the nature of work in dealing with perishable materials and inconsistent tastes. Many lenders simply exclude them from their portfolio in general, but everyone knows that a good restaurant can create a lot of wealth for owners. Never forget this statement. Lenders and investors are evolving in commerce and they know if someone is up to the business. You need to stand out, just like investors in the stock market, and lenders who invest in people. Do not worry about your shortcomings, rather, show how you have experienced and overcame shortcomings. What to doTo prepare you to plan, you can go online and search for a food service marketing plan, or annual reports of restaurants that are publicly traded; they are generally free and useful even if they are outdated. Most of them are very dull at first, but study them until you get the same pattern you found like when you were watching TV programs. Get essential information about financial statements to learn more about the presentation, the relationship between numbers, and business health. You can also purchase a book about investing in stocks to understand the investor’s mindset. You should be able to demonstrate a clear and basic understanding of how the economy and other external factors influence your business. You need to know the facts about your competitors and even publicly traded restaurants, this is a level of experience that you may not have yet. Read a little more about persuasive writing and use a formal style with no contractions, slang, or vague industrial language. Unfortunately, the bar sector is doing well in a good position with a weak economy. Your approach will be the social aspect of writing a tape action plan and why you have the advantage of doing a job. There is hope that different people are very talented and fit for the restaurant industry, but remember every talent must be developed once it has been discovered. Know where you want to go, it’s a clear goal. Determine all possible needs of your restaurant for you to reach your goal, and then state what you have. This is the first step in writing an excellent business plan for restaurants. To Upgrading Your Restaurant
The most important thing to keep in mind is that marketing efforts must be consistent and enhance the brand image to create an appropriate representation of the business concept. Choosing the right marketing means that you need to choose what best reflects your organization. Always remember that the uniqueness of your food is key being a great restaurant, but an effective restaurant marketing plan is the key to being one the best restaurants there is. Via https://www.etakeawaymax.co.uk/creating-an-essential-restaurant-marketing-plan/ Restaurant Marketing 101
Are you finding it challenging to enhance traffic in your restaurant through social media? Are you stuck looking for the best tips and ideas which will help promote your restaurant ? Recently, there is high competition between restaurants. To attain a competitive advantage you should focus on using social media as a marketing tool. Research shows that social media is the best way to reach your potential customers. Scientific research shows that 52% of adults have two or more active social media platforms. For the betterment of your restaurant business, you will need to know how to use social media and you’ll have to invest in such platforms which will concurrently enhance your output. Using social media to enhance traffic is not an easy task as many individuals would view it. Therefore, it is essential to do some research on various social media platforms to know which is more suitable when it comes to promoting a restaurant. This can clearly show how it is important to identify your target customers. The suitability of social media platforms depends on the type of field you are specialized in. Below are 10 social media marketing tips for your restaurant.
Research shows that more than 93% of businesses uses Facebook ads as their main social media advertising tool. This tool provides one of the best advertising for restaurants. Facebook ads have high customer targeting power. It is more convenient since you can use geo-targeting which allows you to limit the advertisement to your neighborhood. This is key to saving money because you will not waste time advertising to people who is less likely to be your customers. If you’re using Facebook ads as a marketing strategy, consider studying some key tips and techniques which will enhance traffic in your restaurant. These tips will help you identify the perfect strategy which will soon amplify your output.
Recently, research shows that almost all restaurants involved in social media marketing tactics utilize three distinct social media platforms namely Twitter, Instagram, and Facebook. Instagram is considered as the best social media platform that improves engagement with restaurant brands. Twitter engages better with the restaurant business in comparison with other types of industries. When uploading helpful information on social media accounts, ensure that your information is relevant to your target customers. Your profile should entail information such as your business hours, your location, a link to your website, and your phone number. It is, therefore, important to ensure your information is consistent with your listings in the internet such as sites like Google My Business. This will concurrently help your restaurant business be ranked higher on the search engine optimization. With higher search engine results you’ll boost the number of your loyal customers.
Your restaurant should consider using videos as a social media marketing strategy since it works better compared to images and texts. Videos may help you feature your staff and employees, offer cooking tutorials, promote new specials, or do a question and answer with your cook or chef. Facebook live is one of the best ways to use video marketing for promoting your restaurant business. This is because an average individual spends a lot of time watching Facebook live. Recently, many restaurants flourish by using video marketing tools. This will help helps them generate more traffic on their restaurant’s website.
The creation of a social media contest helps a restaurant owner build loyalty, rapport, and provides the opportunity to engage with the restaurant’s followers and customers. Some social media contests gives out free gift cards, free dinner for a certain day, and free events. Research shows that 79% of individuals only like a certain company’s Facebook page for their discounts and incentives. Use social media contests to offer incentives and discounts to your loyal customers to gain more engagement and likes on your profiles. In addition, you can share your menu on Instagram which is the perfect platform that provides you with a visually-stimulating way to advertise your business. You can also take advantage of google alerts. These are very fundamental because they help you as well as your customers stay current. Google alerts are able to track both positive and negative reviews from your target audience.
Managing your reputation is a key factor in promoting your restaurant. Unchecked reviews may leave your potential customers with a negative perspective on your restaurant. It’s very important to respond to all the reviews to show your concern. Answer all reviews as quickly as possible whether it’s a positive review or a negative review. Replying to a negative review in a short period of time can resolve the situation in the right manner. These reviews are important since they help you identify your weaknesses and strengths in running a restaurant.
Social media marketing becomes more effective if your customers start posting information about your restaurant on their social media platform. Re-sharing your customer’s content has an additional advantage to your restaurant as you will be able to brand awareness and social proof. This will help your restaurant to be more exposed to social media marketing. Re-sharing your customer’s content helps spread the information which you’ve not created. Include your hashtag in your biography to identify content as fast as possible . This allows you to see photos that have been linked to the hashtag. Also, it will help you have multiple re-posting options.
Studies show that close to 93% of individuals who use Instagram are influenced by the visual appearance of an item or product before they decide to buy it. This is why it’s necessary to post beautiful and attractive pictures on your social media platform to improve traffic on your restaurant’s website. The target audience should be influenced and enticed to pay the restaurant a visit by the uniqueness and quality of the photos you post on your social media account. The content of the photos should not be limited to your food, it should also capture the essence of your brand. When posting quality photos you should have multiple perspectives because your aim is to give your audience a good impression. Quality photos will make your potential customers have the urge to visit your restaurant.
Influencer marketing works in the same perspective as re-sharing your customer’s content. The only difference is you need to collaborate with someone who has a social media audience, influence, and authority. For instance, a marketing influencer may post a photo of your restaurant’s food on their social pages. Focus on influencer marketing because it will help you enhance engagement. The key reason behind this is that the influencer tends to trigger conversations with your target customers using your content. This will help in enhancing your brand’s conversions and awareness as you will be reaching more potential customers by the use of the influencer marketing.
Rely on multiple forms of social media to enhance traffic in your restaurant. Cross-promotion can be a perfect move because one social media channel might be getting more engagement than the other.
The time factor is key when dealing with any kind of business. Your restaurant will flourish well if you post on your social media accounts at optimal times. It is important to identify what particular time most of your potential customers are online to enhance engagement. This will increase the way your message spreads. Identifying your target customers gives you an additional advantage because some tourists normally seek restaurants from the social media platforms. Social media monitoring will be helpful at this juncture because you will be able to identify these posts on social media. Finally Improving Your own BusinessThese tips and tricks can help you manage the social media marketing of your restaurant. Social media might act as a way of staying at the top of your potential customer’s mind. It helps potential customers to become your loyal customers, especially if you’re satisfying their needs. Implementation of these ways will help you enhance engagement across all your platforms and will help you boost your restaurant marketing strategies. Via https://www.etakeawaymax.co.uk/10-social-media-marketing-tips-for-restaurants/ Getting Involved within the Restaurant CommunityOne of the excellent ways to promote your restaurant and boost its sales is with the integration of the local community with your restaurant business. In this post, we bring you 7 restaurant community involvement ideas that will drive more business and make the name of your restaurant a respected and reputed one in the community.
Nothing can be more effective than the idea of bringing food to your customers and the best way to do it is by employing a food truck. If you think that employing a new truck is an expensive idea, you can get used trucks, put your logo on it, and then use it.
Almost every locality has a sports league, which consists of young players and run on donations mainly or sometimes get sponsorships from the local businesses. You can get involved as one of the sponsors too, which will help you in getting your restaurant’s name out.
You can take the lead in raising funds for a cause, to restore or build anything in the community. For example, if a local landmark is damaged by a natural calamity, take the initiative to build it back by raising funds. The community will remember such good work.
When you work in a community and with its people, you can observe them closely and understand what they like or are interested in and get ideas for restaurant events. Based on that, you can arrange an event and keep a very engaging theme for them. To spice it up, you can add activities or games too.
The Importance of local community is often forgotten. There are local community groups, which usually run on a very limited budget. They are often found struggling with budget while providing required services for the members. You can reach out to the groups and offer them some space. It will develop strong community bonds.
Make sure to participate in local events even though you’re not an organizer. You will have more time to interact and reach out to the community since you are not arranging the event. Helping the organizers will also show the people that you are one with the community.
If your restaurant doesn’t always offer catering or delivery, you should make occasional catering and delivery for special occasions in the community. Even if it’s not an occasion, you should try doing these to gain their trust by doing simple things. For example, you can deliver a night’s dinner to the local police station and express your gratitude for their services. Final TakeawayGoodwill can certainly go a long way and when you succeed in becoming a community’s cornerstone, your restaurant will undoubtedly become appealing to the conscious diners of the community as compared to any other chain options, which are almost everywhere! Your objective should be increasing your customer base. In the process, you should make sure that you earn more profits and be trusted by the community. These 7 restaurant community involvement ideas will definitely help you drive your business to a new height.
Via https://www.etakeawaymax.co.uk/7-restaurant-community-involvement-ideas/ Payment Aggregators? True Merchant Account?
You may wonder what type of payment service you should use for your business or your future business. Should you use Stripe payment? Square? In this article, I will help you understand and find the best Payment Service that is suited for you and your business. The main difference between the two payment service is that payment aggregators is quick and easy to set up since it takes only a matter of minutes to do it and it can be used almost straight away. A certain number of risks is also present. Your account can get frozen and you may be unable to access the payments you receive. True Merchant Providers is a more suitable choice for handling large volume transactions since they allow you to negotiate separate deals for each payment method. Payment Aggregators or True Merchant Account?Payment Aggregator allows you to run payments through one merchant account that is registered with the processing bank. These providers (Stripe and Square) are all known as Payment Service Providers. By using an Aggregator as your method of receiving payments you become a Sub-Merchant. Stripe payment, Square, Sump and iZettle are all forms of Payment Aggregators. Paypal, formally name bill me later, has been around the longest and is the payment processor standard with their quick setups that allows easy transactions. With digital payment companies there is no process for formal approval. They do not ask specific questions like what is your business selling, do you fulfill orders directly, or if you have a good history with taking credit card payments. One of the benefits of using this payment processor is they have instant approval, everything in their setup is done digitally through their automatic setup process. This allows you to just go into their website and immediately receive payments. A common problem with using aggregators is that they have their own Risk Algorithm which allows them to hold and freeze your funds when they see suspicious activity, like huge spikes in volume. Paypal has been notorious for freezing accounts without warning, and in some cases, they have frozen accounts for 6 months or longer. It is not a good state to be in since sometimes they lack a hotline that you call for problems you might encounter. But despite their lacking customer service, they still have about 179 million active PayPal users to this day. Merchant Account is a dedicated bank account that is used to deposit money from credit card transactions. They give a Merchant ID Number which is exclusive to your business. This means that it is a straight relationship involving you (“the merchant”) and the merchant account processor. However this implies that there is the need for a formal approval process. When filling for a Merchant Account, you may need to provide your Personal Credit History, Tax ID number, Business History, and answer how you process transactions and other details about your business. This helps your merchant account processor gain more of an understanding about your business, unlike payment aggregators. However true merchant reviews shows that this is a more tedious process. There is also a chance that your account can get frozen when using a true merchant account, this happens when you misrepresent what you are selling or if you mix two different products, companies or services into one account. What will it cost you?Stripe payment aggregator charges 2.9% + £0.30 per transaction and Square charges 2.75% for each transaction. Most Merchant Account Providers posts their fixed monthly fees for their platform which can range from £5 to £50 depending on the software you get access to and the features that you can get. If your business does a lot of transactions per month it is possible to negotiate a lower rate which leads to lower effective cost by going with a Merchant Account option. Which is the reason that it is one of the cheapest payment gateway there is. Which one is right for you?To know which method is correct for you, you need to ask yourself these questions:
The reason why aggregators are popular is that they are quick and easy to set up, they have very limited or no underwriting, there is a worldwide availability and anyone can get an account. With a Merchant Account, you have the privilege of having a more customisable and robust account, the option of multiple payment gateways, lower rates for higher volume, more software options, and a more stable account. What to use will depend mostly on what your direction for your business is. If you are a strong, resilient, and outgoing entrepreneur I’m sure you will pick what will help your business grow whether you use payment aggregators or a true merchant account. Your business, your direction.
Via https://www.etakeawaymax.co.uk/is-paypal-the-only-payment-service-option/ Starting up Your Restaurant DiscountsBefore starting any restaurant promotions, it is important to evaluate your business and try to determine what will work best for your restaurant given its location, customers, and menu offerings. It is also important to consider your profit margins on food and beverage before deciding what kind of discounts you can afford to offer. 1- Loyalty Programs:Keeping regulars coming back is important for any business, especially a restaurant. Having a loyalty program helps to ensure that there is an incentive for them to keep coming back. One common example is point cards, where money spent equals points that they can use on future purchases. For instance, every pound spent at the restaurant is worth a point, 100 points may equal 10 pounds that the customer can use anytime they wish towards their bill. Another example would be a lunch special, have a lunch ticket stamped at each purchase of a meal, come in for nine lunches, and the 10th lunch is free or offered at a heavily discounted rate. This will also help to make sure you keep employees of nearby businesses coming to you on their lunch hour. 2- Social Media Discounts:Offering a discount that will increase marketing is a fair trade off. In today’s market a large and positive online marketing for restaurants is the key to success. Offering a small discount to customers who post a picture of their meal or drinks and tag the name of your restaurant is an easy, cheap and one the best restaurant marketing strategies there is. 3- Discount Apps and Small Offerings:Heavily discounting items is a great way to get people in the door. But that doesn’t mean that you want to give the house away either. Heavily discounting menu options like small appetizers and soups, can help get people in the restaurant, and small food options like appetizers and soups generally are not the only thing people eat, they will probably order other things off the menu as well. One classic example is offering a salty appetizer, heavily discounted, because the customer will surely need to get a pint or two go with it. Fun restaurant promotion ideas will go a long way. Half-off pretzel bites anyone?
4-Restaurant Discounts using Gift Cards:It’s always a good idea to offer restaurant coupons and gift cards. They give the people who receive them a reason to come to the restaurant, and possibly spend more than what was on the card. And even better, sometimes the cards get lost or go unused, in which case they are essentially free money for the restaurant. Offer a discount to people who buy a certain amount’s worth of gift cards. Maybe offer tier discounts, the more they buy in gift cards, the better what they get in return is. 5- Keep Slower Times Interesting:There are certain times at every restaurant that are always slower than others. Restaurant owners need to identify these times and come up with ideas for something to do during these times that could help boost the flow of customers, like 2 for 1 restaurant deals . Creative restaurant marketing ideas like weekday happy hours on drinks and appetizers is also a great example. Pub trivia can help get people through the door on a slow Tuesday or Wednesday night. Staying open late on weekends and offering a limited late-night menu is a good way to get the hungry crowds leaving pubs to stop in for a snack and for a night cap. Effective restaurant advertising will go a long way in getting rid of the slow restaurant hours. 6- Use Local Events to Your Advantage:Events that draw crowds like concerts and sporting events are a great way to bring in business that may not frequent your area. Using the best advertising for restaurants is a great help during opportunities like these. You can give discounts on appetizers or drinks for people attending the event who show a ticket to server. This will make your restaurant stick out to people unfamiliar with the area who are hungry for a deal. Anticipate rushes before and after the event, with people being in a bigger hurry before the event. 7- Bundle Deals:Offer customers a fixed price meal for say two and include items that they may not usually order. For instance, two appetizers, two entrees, and two desserts for a set price. In order for it to work as a deal, the set price has to be slightly lower than if they ordered all those items on their own. This encourages customers to order extra dishes because they are getting a deal for them. One Last Thing…It is important to pay attention and track how these restaurant discounts perform. You don’t want to spend too much time offering a discount that is not doing its job. Via https://www.etakeawaymax.co.uk/7-restaurant-discounts-to-start-offering-this-month/ Improving Your Takeaway MarketingCongratulations. You’ve just acquired that posh, swanky takeout joint that you’ve been eyeing for months on end. You feel happy that you’re the new owner, and frankly, you should feel good about it. Just when you’re basking in the light of your new-found glory, it suddenly hits you in the gut, like a truck out of nowhere, Bam! Your joint needs a constant flow of cash. How much does a takeaway make? What do you need to do to bring in customers continually? How to promote your takeaway business? In a business characterised by cut-throat competition, scaling up profits is no easy feat. Your restaurant marketing action plan should be on point. You know you need fun ideas to keep them rolling in for more and maintaining your old clients. You must maintain and keep them coming since they are the brick and mortar of your business. The problem with most businesses in this line is that they limit themselves to traditional marketing principles such as the big bright sign at the main entrance and the occasional direct marketing campaigns. So, if you run or own a takeaway joint and need some fun restaurant promotion ideas to up the ante, you’re in the right place. Delve into the deep with us as we outline some of the strategies that will keep them coming back. SMS Text Message Takeaway MarketingAssuming that the business or promotional strategy applied by the previous owner was right, you could use it to your advantage by employing SMS marketing. Restaurant promotion messages helps you communicate with your customers about upcoming deals and current restaurant promotions. Compared to its cost, it’s the easiest and effective form of marketing and is sure to increase traffic to your joint. Printed Takeaway PromotionsThere’s a certain appeal towards printed media that elicits a reaction in consumers, mainly if the subject matter looks appealing. Giving out creative restaurant promotions such as fliers and banners, if done appropriately, works to improve the takeout’s brand, and this will slowly gain you loyal and regular customers. It’s all about the visuals. Making Use of Social Media SpaceKeep in mind that the highest population falls under the category of the millennials to the Genzers (Generation Z). It only makes sense that your business gets acquainted with such lingo as tagging, follow, snap, pin, blog, and tweet. Taking care of your social media presence places you ahead of your competitors. In as much as it would be tempting to look at the cost implication of employing a social media account manager to handle its online presence, rest assured that such efforts finally pay off massively in the end. Search Engine OptimizationApart from rooting for a robust online presence, making sure that the business has a strong Google ranking will work in your favour. The take away joint needs to come among the first options that potential customers stumble upon when conducting their search. Such takeaway promotions ensure consumer confidence and easy online accessibility.
Using High-Quality SuppliersThe current cohorts of consumers are consciously getting aware of healthier eating habits and demand the same. More and more outlets have a variety of healthier product offerings incorporated in their menu to cater for various lifestyles. It’s no longer about high-calorie diets and fatty foods anymore. Salads are finding their way to the fast-food tables, and it only pays if such joints could get fresh and constant supplies from dependable suppliers. A case in point is the behemoth outlet, McDonald’s. Known for its high-laden calorific diets, it made a surprising turn by including healthier options in their offerings managing to come out of a business slump In 2014. They still maintain their old menu but characterised by healthier pickings such as wraps, salads, and fruits. The diet change can act as a promotional tool for a takeaway hence boosting sales. Concentrating on Product DetailsBy being among the players in the service industry, it would be prudent to highlight the quality of service by capturing the professionalism of your staff coupled with the high technological advancements, all aimed at producing high quality and dependable products. Such promotional methods get achieved by taking high-quality shots of your staff while in action to come up with a superior product. A case in point is the famous Java outlets. They use short promotional videos portraying highly trained staff and quality equipment coupled with superior raw bean products to give you that high-quality cup of mocha. Pricing, Special Offers, and PromotionsIn a competitive market, it’s essential to price your products according to the quality offered. It’s also necessary to adhere to the limits within which they are willing to pay. By providing creative restaurant specials, one can gauge customer’s loyalty to other brands. Special offers can also convert unsure customers to fully-fledged ones. By using unique restaurant promotion ideas, an entity will measure itself against competitors when it comes to brand loyalty. Takeouts should also use promotion models, and jargon such as the common buy one get one free, free delivery, and limited discount periods, among many others. Superior Customer ServiceMaking your customers the number one priority should be one of the unwritten rules when it comes to the application of a promotional strategy. Ensuring a pain-free and seamless experience in your fast food outlet will work to your advantage leading to the much-desired customer turnover. Strategic alliancesMost fast food outlets will join forces with existing food apps in the market to further their business goals. Such forms of takeaway marketing are rapidly gaining fame as most people tend to order online. Furthermore, such apps also come with promotional features such as loyalty points and promotional discounts. Such apps include Uber eats, Belly, Just Eat, and Glovo. Combining forces with other small businesses such as a coffee shop or a brew-bistro bar can work wonders by channeling traffic to the establishment. Building Your Branded AppBetter yet, you can still craft your own branded app that stands out from the rest. Using unique colour schemes and attractive logos can work to the advantage of your takeaway joint, promoting it to a level of its own. To Making your own Takeaway PromotionsTakeaway promotions have morphed over the years from the conventional face to face marketing. The new frontiers and battle lines now exist in the online digital world where competition is rife and merciless. For takeouts to survive, they need to look past the old offline marketing ideas for restaurants, and change their promotional strategies and be abreast with the ever-changing technologies.
Via https://www.etakeawaymax.co.uk/takeaway-promotions-a-guide-to-takeaway-success/ When most people think of owning a restaurant, they imagine a place packed with customers, long queues, and the continuous ringing of takeaway orders. However, the reality for most restaurants is very different. They struggle to get a consistent flow of customers, and instead of turning substantial profits, they make significant losses. As a result, they often have no option than to shut down. It isn’t because their food or service was terrible. They simply didn’t have a restaurant marketing plan in place to attract and retain customers for the long term. In this article, we will cover:
Restaurant Marketing Plan to Grow BusinessBefore we delve into the various techniques, it is important to set a foundation for your marketing efforts. Contrary to popular belief, people don’t visit restaurants just because of the quality of food. They could order a microwaveable dinner from the supermarket or cook at home. They visit for an experience they can talk about with friends the next day. You could serve amazing food; however, if you don’t go above and beyond for your customers, they will just visit a different restaurant. Plus, they are likely to tell their friends about it. A university professor identified four primary reasons why people visit and recommend restaurants.
ConsistencyWhen I speak to restaurant owners I always ask about their food and beverage marketing ideas and current restaurant promotions. Most widen their eyes with amazement. The restaurant marker is fierce. Therefore, you must get into the mindset of ‘fighting’ to attract and keep customers. For every output, there is an input. You can’t get more customers (output) without an effective restaurant marketing strategy (input). The easiest way to be consistent is to create a food service marketing plan calendar which marks essential national and local events. Here are some event types you would want to include and why: Local sporting events: You can engage with fans using Facebook ads and do a few fun restaurant promotion ideas by presenting an ‘exclusive’ offer, such as 2-for-1 on pre-match drinks. Most teams have a supporters club. Reach out to them on social media or via email to promote this offer. Don’t just restrict this offer to football fans. Remember that there are a lot of local fitness clubs around the country who would appreciate unique restaurant ideas like an exclusive deal. Public holidays: This is an opportunity to get families into your restaurant. Therefore, it is worth creating Instagram posts and promotions around public holidays. Local partnerships: If your city has a university or sixth form, it is key that you engage with their societies. You can partner up with student unions to launch promotions during the beginning of the new academic year and post-exams period. This enables you to attract a lot of new customers. The more local partnerships you create, the more opportunities you have for a flood of new customers. Street team: The most convincing way to exhibit your food is to let people have a taste of it. A few local restaurants offered free ice cream on a hot summer’s day in the middle of Manchester City Centre. Who would say no to free ice cream? Each small tub of ice cream also had their branding, opening times, location etc. In fact, the exhibit and tubs of ice cream got shared thousands of times on Instagram. In one afternoon, they had announced their arrival with a bang! It is worth organising a street team campaign during quieter months. Be creative about the execution and weather conditions. For instance, offer a sample of soup during the winter months and ice cream during the summer. Each method will bring in new customers. The key to long term growth is to be consistent with your efforts.
Reputation Management & Customer ServiceWhat do people see when they type your restaurant’s name into Google? In this day-and-age, a website and regularly updated social media profiles are a necessity. If they can’t find you, or reviews aren’t favourable, they will simply visit a competitor. No matter how hard you try, some people will have something negative to say about your business. Competitors might even leave some. Don’t reply angrily. Potential customers would be able to see it. Therefore, you must respond in a certain way.
Notably, you can have fraudulent reviews removed. To do this, you will need to get a Google My Business account. This enables you to flag reviews for removal. Besides this, Google My Business allows you to post offers, pictures and control how your restaurant appears on the search results. Make your first impression great.
SEO for RestaurantsUsing Google My Business helps your restaurant to appear in position 1 when people search for your name. However, what if people in your local area are just looking for a place to eat? They are likely to type in terms such as [Your city] + best restaurant. Competitors with better SEO and better restaurant marketing strategies are likely to hit the number 1 spot. As a result, they can attract many customers without spending any money on the best advertising for restaurants. Here are eight ways to quickly get an SEO boost:
Improving the Restaurant’s In-Store and Online Ordering ProcessYou can have the best restaurant growth plan in the world. However, without data and excellent ordering experience, it won’t matter. That is why we built etakeawaymax to put you in total control of your restaurant business and give you creative restaurant marketing ideas. Why pay massive commissions, and lose the functionality to follow up with customers? With our easy-to-use service and carefully built marketing strategies for restaurants and owners, you get the following:
We have taken the very best from giants of the food industry and brought it to businesses big and small. Usually, a restaurant marketing plan like this would cost a small fortune. Our packages start from £149 – including setup. Our more than 200 happy customers have changed how their business runs. We are so confident that we even included a 90-day money-back guarantee. Via https://www.etakeawaymax.co.uk/restaurant-marketing-plan/ Takeaway Online Ordering For Your Website What is it? Have you ever wondered why your take away does not get enough customers? Do you think why people often ignore your take away and go somewhere else? Well, it is because you have not shown yourself to the public yet. Yes, you might have your stores up and running In the local areas, however, many people nowadays look Takeaway Website Design online for food. Why should they walk outside when food can be one tap away? This is why you should do online ordering. Online ordering allows customers in your local area looking for food to order nice food quick and easily. The benefits of ordering online Just like we have mentioned before, lots of people are now online and looking for food online. If you put your business online this is basically like putting your store right in front of potential customers. One of the many reasons why a lot of people prefer online ordering is because it is quick and easy. So I recommend making everything quick and easy for your customers. The overall ordering process is much easier. You just wait patiently for what your customer wants and when they are finished and got whatever they wanted, make it and send it off. It is really that easy. Few Extra Benefits 1.) Ok, this is an interesting fact, only 2 to 3% of takeaways and restaurants in the world offer online ordering faculties. This means if you start using online orders and put your business into the web, people will see it and will come to your store more than the other takeaways in your local areas. It is a very easy way of attracting your local people to your takeaway, and if you get high ratings from the locals it will help you to get more and more customers from around the country. It builds up fame for your takeaway. 2.) If you join the website touch2succes (or anything like that website) you will receive a lot of things for free for your takeaway. For example, you will get a 15-inch touch screen interface to take peoples orders quickly and easily. You can also create new coupons for your take way to attract peoples attention even more. All the orders no matter phone call, website or computer, all will be processed and given to you in the interface. This is the digital age. You have to take advantage of this. 3.) Just like the second benefit I have shown you, this touc2succes app gives you many things when you start with it. Some more things they give you are:
Summary If you want to improve your business and take your takeaway to a different level, then you have to join the digital age. This is where many of the people are, now you show them where to get the best foods from. |
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eTakeawayMax provides online takeaway ordering system, mobile apps and EPOS to restaurants, takeaways, cafes, fish and chips & sandwich shops around the UK. The systems are offered on 0% commission basis with a 90 day money-back guarantee. With a growing customer base eTakeawayMax is a proven and reliable solution for takeaways and restaurants. If you are opening a lunch delivery service or ghost/virtual/cloud kitchen in the UK eTakeawayMax is the right fit these too. An innovative and affordable solution provider with excellent support 7 days a week. ArchivesCategories |