Do you have an outdated restaurant website? Technically, it’s not the start of the year, but indoor hospitality was just recently permitted. Many restaurateurs, such as yourself, set resolutions to improve themselves, or to just be better. Did you know that? Similarly, you should think about whether or not you want to make improvements to your website. It’s a fact. Redesigning a website can be a hassle for many businessmen. While your existing websites might still be running, you may put off redesigning them as you don’t perceive them as a priority. There should be no question about it being a matter of importance. It’s difficult to attract new customers if your website is outdated, which can undermine trust with your existing customers. But how would you know if it’s time for a new design? This article will help you discover what are the indicators of your restaurant website’s cry for help for a redesign. Signs Your Restaurant Website Needs A RedesignIt is not mobile-friendlyIt is expected that by the year 2025, 93.7 percent of the UK’s population are using mobile or smartphones. How would you expect consumers to open their laptops or PCs just to engage with your website? You’re losing a lot of business if you don’t provide a convenient way to process and finalize orders. Your online restaurant ordering system must be mobile responsive to create better opportunities for engaging customers and boosting your bottom line. Websites that do not adjust to the size of the device on which they’re being viewed are penalized by Google. The problem is quite simple to solve. The points are more than enough reason not to do it – and an absence of it can be harmful to your business. It appears outdatedAs the world of web design evolves, new trends emerge. The time has come to embrace the present and update your website if it looks like it was built in the early 2000s. It is easy for a website to appear out of date because of a variety of little things. For instance, what version of Twitter and Facebook logos do you have displayed on your homepage or blog? In the case where your Twitter logo features the old bird with the feathers on its head, your site might appear quaint and ancient. It delivers a low conversion rateHaving low conversion rates after tweaking your marketing campaigns is a sure sign your site needs an update. There’s a problem with your website that’s making potential customers flee. If your restaurant website is the problem, there is only one solution. Low conversion rates can be caused by several factors, including your social media presence and marketing campaign. Despite this, there is no denying your website, its appearance, user experience, and more play a huge and important role. It takes a while to loadPutting off an update because of its difficulty may seem like a good thing in the short run, but it’s a big sign that it’s time to update. Staying aware of future Google updates and technological advancements is the best way to ensure you stay up to date. Your life will be simplified in the long run if you upgrade to a WordPress site where you can easily change themes and install plugins as necessary. It’s a common statistic to say that humans have a shortened attention span than goldfish. In terms of how fast a website loads, it makes sense. Additionally, Google penalizes sites with an excessively long loading time. Use the Page Speed checker to see how long it takes for your site to load. You should aim for it to load in about two to five seconds. But keep in mind that each second beyond two also reduces the interest of consumers. Website abandonment is common if a webpage takes three seconds or more to load. It carries an outdated brandingThe redesign of your website should be done to match your branding changes, regardless of how small they may be. Has your business changed its brand since your last website update? Therefore, you’re not giving your visitors a true picture of your restaurant when they visit your website – so you have to brand it properly. It still has autoplay in itAs you redesign your restaurant website, you should eliminate autoplay for a more important reason. Page loading time is probably slowed by it. In the past, you may have been eager to encourage people to watch or listen to your video. However, now is the time to update. The level of irritation created by autoplay easily outweighs the benefits it could provide. Rather than auto-playing your video, put a captivating thumbnail and a provocative pull quote in the header. Also, modern consumers want to be in control of a transaction. Providing them the authority of what they can do on your website will surely boost user experience. It contains inconsistent web designYou may have had a different designer make some tweaks to the design while you waited years for your last redesign. You might have even done a bit of programming yourself. This may result in an overly layered Frankensite that appears to have been thrown together by a committee. The fonts, colors, menus, and other design elements on your website should be consistent throughout so that you can offer new customers an attractive experience instead of scaring them away. Redesigning can help you achieve a cohesive look that will bring you new customers. It has a low Google-rankWebsites that load quickly and have great content are prioritized by Google. You are less likely to rank highly in Google if your site hasn’t been updated for a while. A ranking decline is especially concerning if this is happening despite better visibility online and a higher marketing budget than usual. Google’s responses to your website are not to be ignored. The problem can’t get better if you postpone updating it. Google holds a lot of power over consumers, so don’t ignore it. Consumers’ buying decisions are influenced by it more than they think. Without a good Google listing, you may find it difficult to get customers’ attention and interest. Via https://www.etakeawaymax.co.uk/signs-your-restaurant-website-needs-a-redesign/
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Staying on top of your SEO campaign is a challenge that you have to continuously deal with. Especially now that online visibility is the new buzzword. Halfway through the year, there are already established SEO trends that have made a significant impact on businesses. With SEO constantly changing, it’s more difficult than ever to stay on top of things. To stay visible on Google and maintain your rank, you have to stay up to date with Google’s continuous algorithm updates. Through this article, you’ll be able to see how SEO trends are making an impact on businesses. You may use this to your advantage and see how it will serve your restaurant. SEO Trends for Restaurants – 2021Having a clear understanding of the changes on the way can help businesses plan and avoid major penalties, or a drastic drop in website rankings. Keeping up with Google and knowing exactly what they will be throwing at you is crucial. SEO on Mobile DevicesLocal SEO should not be a new topic for you. As a restaurant owner, integrating this into your operations and marketing is not just an option, it’s already a necessity. You should be driven to maintain a strong online presence by the growing dependence of modern diners on Google. Seventy-seven percent of consumers usually checked the internet first, before trying out a new restaurant. Missing out on that type of market could be hurtful for your business. The same goes for your ranking on mobile devices. One of the most significant trends in mobile SEO. Mobile devices are used more and more by people to search. While you may have higher desktop rankings if you only do SEO for desktops instead of mobile, your mobile rankings may be atrocious. Search engine optimization for mobile devices is becoming increasingly important in the future. User and Search FocusThe searcher’s intent and behavior are always changing, so it is important every year to refocus on this. “What’s good for the users is good for SEO”, as the famous SEO saying goes. To provide the most rewarding experience for users, or users, Google has many factors in mind. Consequently, Google wants its users to be satisfied when they land on your website via the search engine results page (SERP). When users are satisfied with the search experience, they will return to Google again for their next search. It is more important than ever for any website to focus on learning what users are looking for, especially now that Google is emphasizing user experience. When it comes to deciphering user intent manually, tools such as keyword search can allow you to swiftly accomplish this will be ahead of those that do not. Zero-Click SearchesThe term refers to a search engine results page (SERP) that provides a direct answer to the user’s query in such a way that no other clicks are necessary to finish the search. A large percentage of zero-click searches involve local results, so it’s extremely important to build a strong backlink profile and get a Google My Business account set up. Local search listings should not be underestimated. Local SEO is critical because top search results offer answers via the SERP itself, due to the steady rise in zero-click searching. Searches that satisfy the search intent at the top of the SERP are zero-click searches. Use of Core Web Vitals for RankingFor those who aren’t familiar with these, starting at the Google Search Central blog is a good place to start. To simplify, Google is adding page load speed to its ranking formula. Google incorporated it into its ranking factors in May 2021. For your listing to appear on the first page, you must pay attention to those. A user experience metric will help the bots to decide which page is more relevant if two pages have equally relevant content. Experienced SEOs will probably tell you that site speed is already a ranking factor. Since users bounce back to Google if your site is slow it is an indirect ranking factor. The practice is known as “pogo-sticking,” and your SEO rankings will suffer as a result. Voice SearchesSeventy-six percent of all mobile phone users around the world use voice search. This SEO trend generally consists of long-tail queries that are extremely specific. The purpose of voice search is to find specific answers to user queries. During this stage of the funnel, these users are considering the offer and are likely to convert much more frequently than other users. It is expected that voice search optimization will also continue to grow and become an SEO trend since more people are turning to it every day. For SEO purposes, this can be an essential step. Use of AI – AutomationUnderstanding the algorithms used by search engines to rank web pages takes years. Creating strategies for each of these takes a great deal of time. However, the use of AI and machine learning can completely change the game when it comes to such strategies. It’s affecting the development of food delivery apps, too Decoding algorithms and creating favorable strategies are put to a much higher level of efficiency and power using this scheme. While it can be exhausting to do quality assurance if you have AI or automation with you, your business will soon reap the benefits from it. Consider utilizing an AI tool for your content writing, keyword search, or reporting. Video Marketing ContentIt is important to keep in mind that your SEO strategy needs to include videos as YouTube’s influence continues to grow. Keywords should be voiced in these videos, and they should be search engine optimized. Embedding a video that features the same keyword on your landing page is also important. You should begin by optimizing the titles and descriptions of your videos. Likewise, your description should not overburden users with keywords, but rather provide an in-depth description that is easy to understand. Keywords can make a difference. YouTube’s autocompleting feature can be useful when optimizing videos for YouTube. When you begin typing a video’s topic, a list of possible topics will appear. The keywords that are suggested can be used to optimize the video for the right kind of audience for optimal performance. Via https://www.etakeawaymax.co.uk/seo-trends-for-2021/ Your sales and marketing strategy should leverage digital marketing in a way that creates results by increasing visibility and driving revenue. The following online marketing trends for 2021 will help you get started and create more success for you this year. In the long run, businesses that can best capitalize on current trends will gain a significant competitive advantage. Especially considering everyone is vying for consumers’ attention online, you must maximize the marketing trends you can employ online. Taking advantage of these trends ensures that the second half of the year will be your most profitable season. Online Marketing Trends For RestaurantsEstablishing a restaurant website, creating an interactive online menu, and the like are just some of the most popular digital marketing trends. Utilizing these marketing styles has helped different businesses, especially restaurants to make their mark on the market. While the above-mentioned are extremely helpful for you, keep in mind that the rest of the competition is doing the same. You may use different approaches, but it might get too crowded for you if you’re going to focus on the same styles as others. Here are some of the online marketing trends for restaurants that have already proven their effectiveness. These are some unique styles where other restaurateurs may not be utilizing yet. Create A SMS Marketing CampaignThis type of restaurant marketing has been around for quite some time. But it didn’t get enough patronage. Why? Business owners see that using this tactic could mean that they’re invading the privacy of their customers. It is a mentality that you have to let go of. Of course, there are lines that you shouldn’t cross when it comes to data privacy, but if you’ve been transparent from the start, this shouldn’t be a problem for you. You just have to clarify to your customers what you will do with their data. Inform them of the possibility of their data being used for marketing campaigns. And if they still agree with it, then you’re good to go. In the year 2018, SMS marketing has been valued at around USD3.5 billion. It’s a huge valuation that shows endless growth potential. This is one of the easiest ways to let consumers subscribe to your brand and other marketing offers. There is no need to open up another browser or connect it to their email account or other social media accounts. They just have to click a short message and they’re already on your list. Updating them about your different special promotion, event, or a just-because gift card is made simpler. You send this campaign, and it’ll just appear on their phones through their messaging apps. Boost User-Generated Curated ContentTake advantage of how customers trust their fellow customers. The use of user-generated content, or UGC, is an online marketing trend that’s not given proper attention. You have to realize the impact it delivers to your business, on how it helps your branding. Competing for online followers is a daily challenge for you and your team. If you’re looking for a way where you will exert less effort but provide the best results, then you must connect with your customers. Encouraging them to share or post online about your restaurant business is a great way to expose your brand to a new audience. It is a cost-effective way to gain your brand new online followers. Let your customers take photos of your interior design, your food presentation, and motivate them to share them with the world. Those #foodies will surely get a hand with one of these posts, and your brand will reap the sweet fruit of success. If you’re going to repost their content, make sure to ask for permission and give them proper credit. It enhances their engagement with your brand, at the same time, it provides great exposure for your business. Make Everything Mobile-FriendlyA business that’s not accessible through smartphones or other mobile devices is missing a lot. This online marketing trend was born due to how being digital changed the purchasing process and behavior of consumers. Having a restaurant or takeaway ordering app is essential nowadays. Everyone’s browsing through their phone more than through a desktop or a laptop. In the UK, two out of five, forty-three percent, are aware that they’re using more screen time than they should. It is a huge indicator of how digital dependency affects the way of life of a consumer. Having this in mind, you have to ensure that every service you offer should be mobile optimized. Work on your mobile SEO to ensure that you’re appearing to every mobile search being made. Ensure that your website and its services are mobile-friendly. Modern diners search using their smartphones more often because it’s convenient and offers information right at their fingertips (literally and figuratively). Your bottom line will suffer if you don’t build your brand and operations into this kind of setup. Utilize Video Marketing SmartlyAlmost five billion YouTube videos are being watched every single day. Consider the fact that there are over two billion active Facebook users around the world. An analysis of the number of people watching videos reveals about one billion watching an hour of video each week. There is an enormous audience embedded there waiting to be discovered. Compared to text or still images, video attracts more attention and communicates messages better. Watching videos does not only result in consumers remembering them but purchasing products afterward. Your restaurant can use video to answer common questions customers have, either through Live events or through prerecorded releases. Consider creating short, informative videos from content already in circulation, and posting the videos directly to your restaurant’s social networks. Maximize Social Media MarketingThe online marketing trend that’s been popular for years now. Social media marketing has proved that digital marketing can be easy, fun, and most especially, budget-friendly. An active social media presence is crucial for businesses today. Restaurants particularly depend on their online reputations. As you work on your social media marketing plan, it’s essential to pay attention to your social audience when problems arise. Creating a profile on Facebook, Instagram, and Twitter is your first step towards this type of marketing. These top social media platforms offer target features that are easy to use and allow you to increase your followers and customer engagement. Yelp and other social networking platforms are also crucial to strengthen your social media presence. If you’re going to focus on this marketing style, it is ideal to know first where your target audience usually hangs out. It is important to know which type of platform they use. Marketing to the wrong platform is a huge mistake and a waste of resources. In addition to building your brand’s voice, an effective social media marketing strategy shows your brand’s personality. Using posts, tweets, and pictures to showcase how your brand is perceived will give you a competitive advantage. Via https://www.etakeawaymax.co.uk/online-marketing-trends-for-restaurants/ Oftentimes, paying restaurant rent constitutes their biggest fixed cost. Most of the restaurant start-ups, even some of the major brands in the restaurant industry, opt to rent. It may be because of their lack of capital or renting seemed to be the best option considering the area. During the pandemic, different types of food businesses were forced to close and stop their operations. This resulted, of course, in disputes between tenants and landlords on how rent should be settled. As a response to this situation, authorities have implemented a rent freeze to make sure that both of the parties involved are protected. In the UK, they have come up with the Coronavirus Act 2020 which protects commercial tenants from forfeiture of their leases. Restaurants were soon able to operate as usual without running afoul of any restrictions during the implementation process. Offering additional services such as curbside pick-up, takeaway, or food delivery allowed them to generate revenue during the pandemic season. However, it’s still not enough to shoulder the monthly cost of the rent. And even though the industry is steadily recovering from the impact of the recent outbreak, most restaurant owners still claim that it’s not enough to cover every restaurant expense there is. Do you see yourself stuck in the same dilemma? How well did you handle your restaurant rent concerns in the early stages of the pandemic? Want to know some helpful tips? Read along to know more about rent and leases for restaurants. Restaurant Rent 101Renting a space is a cost-effective move for restaurant owners. Location plays an integral role in restaurant management. And by now, you should understand that establishments with a good crowd come with a heavy price. Considering the rising inflation rate and growing labor shortages in the industry, every cost will seem daunting to you. With the current situation, running away from all expenses appears to be the most reasonable approach. However, restaurant rent is not something you can easily negotiate. While landlords are aware of the current industry landscape, this is still business for them. This is why it’s important to choose a landlord carefully before committing to a particular space. You must be capable of establishing a good and trusting relationship with your landlord. The restaurant industry is an unpredictable environment, one day you’re up, then the next day you may hit rock bottom. If your landlord is not open to making some adjustments that are appropriate to your current situation, then it will soon be troublesome for you. Especially now that things are still uncertain, you’ll be needing every type of protection from expense and contract forfeiture. Reading all along, you may feel a bit intimidated regarding rent and leases. A good thing for other restaurant owners, their local authorities are continuously looking out for them and writing bills that would protect them and their landlords. In the UK, new laws and codes of practice were introduced recently to make sure that the negotiating process for restaurant rent and lease will be systematic. Seeing the impact of the pandemic, they aim to resolve the rent issues surrounding the hospitality industry through this. Commercial tenants are protected from any type of eviction until March 2022. This is while tenants and landlords are negotiating on how the rent will be settled. With the implementation of the code of practice, they now have to settle it under the new process. Given the chance to negotiate, it’s a must that you do it well to make sure that you’ll be reasonably cost by your landlord. We ask you to continue reading should you be unsure about how you should discuss your restaurant rent rate. How To Negotiate Rent To LandlordsNo one foresaw how hard this pandemic outbreak would’ve hit the industry. Many restaurant owners continued operating to make up for their losses. However, many of them are operating without proper knowledge of what’s really in it for them. Taking a legal perspective, some restaurant owners claimed that this pandemic is under a force majeure event and that they will not be required to pay rent. Some believe that their rent owed will be covered by their business interruption policies. If you’re one of those before, by now, you should know that neither of the two mentioned above will cover or exempt you from paying your restaurant rent. Talking to your landlord will be the most efficient and effective way to work out your rent. Establish open communication Ignoring your landlord is the same way as pressing for eviction. It’s a must that you communicate your restaurant rent concerns with your landlord as he or she is the only one who can help you with it. At the end of the day, they have the final say. It’s wise to make sure that you understand the current situation of the market first before you talk to them. While they’re not technically a part of your team, treating them as a partner will make it easier for you to bring up negotiation talks with them. Show what you are doing to get ahead, including adding an online restaurant ordering system. Also, you have to comprehend that they’re also affected badly by the situation. Seeing the things according to their perspective will enable you to come up with solutions that will be both beneficial for your and their business. Discuss possible solutions You and your landlord are already aware of the current market situation. Focusing on the uncertainties and problems will not yield any results. Provide your landlord what are the possible solutions to make the most out of the situation. It would be helpful to propose both short-term and long-term solutions to address immediate and possible concerns that may arise. With the transition going on in the market, your landlord knows the present risks associated with discontinuing communication with you. And although you know that they need you, make sure to talk to them with full respect. Keep in mind that you should be proposing solutions and not sparking a different type of conflict. Acknowledge Rent Deferral and Forgiveness While negotiating, make sure you understand rent deferral and forgiveness. If your landlord agrees to deferral, he or she will then expect to receive the deferred restaurant rent amount afterward. For rent forgiveness, it can be in different forms. Your landlord may come up with a lease extension or you may receive a period of rent forgiveness. Whatever the case will be, it will be surely beneficial for you since you’re being unloaded by the burden of rent for quite some time. This pandemic has posed multiple challenges for restaurant owners, like you, to solve. But at the same time, it also gave birth to an ecosystem that encouraged landlords to work side by side with their tenants to be able to survive this event. Through effective communication, negotiating your restaurant rent with your landlord could be easier than you thought. Just make sure to communicate to them your concerns and provide them with solutions that will work for both of you. Via https://www.etakeawaymax.co.uk/how-to-deal-with-high-restaurant-rent/ There was a time where direct mail marketing was the superior type of business marketing. However, considering the market shift to digital and online services, is it still an effective way to reach out to consumers? To answer the question, yes. Even though consumers are leaning more toward digital services, sending them direct mail is still a great way to connect with them. Reconnecting with consumers should be one of your top priorities as we move from the pandemic to the post-pandemic era. Restaurants are in a competitive market for customer engagement, so direct mail should be beneficial. Compared to online and email marketing campaigns, it has an open rate of 90%. Its response rate is 4.9%, which is also relatively high if compared to other types of restaurant marketing. Those numbers might get you wondering, is direct mail advertising worth the risk? If it is, how and where to start? It isn’t surprising that you felt like this was a new path, after all, we’re forced to focus on the digitization of our services, so we tend to overlook matters such as this. Take the time to familiarize yourself with the subject. This article could serve as your quick and easy guide for marketing using direct mail. Direct Mail Marketing for RestaurantsUsing a marketing strategy where customers can instantly feel a connection, both physical and emotional, is always the goal when it comes to restaurant marketing. However, this is becoming more challenging as it’s getting harder to bridge the gap through online services. You can use direct mail or snail mail to solve this problem. Some people skip this method due to its negative environmental impacts and its reliance on traditional methods. However, with proper planning and execution, it can be one of the most effective marketing strategies. Additionally, using direct mail marketing also increases the effectiveness of other online services such as email marketing and online ordering. 92% of consumers who received direct mail claimed that they’ve driven to try out digital services because of this. This restaurant marketing type stimulates and influences consumers through physical mail. Modern customers, no matter how dependent they are on online services, still long for deeper and stronger connections towards brands- something that email cannot directly deliver. And if you’re worried that using this method will limit your audience to the older generation, that’s where you’re mistaken. Surprisingly, Millennials and Gen Z are also known to engage more with brands that they receive direct mail from. Sooner, the Millennials and Gen Z will dominate the market, this is why your marketing efforts should be focused on how you will win them as early as now. And knowing the strong points for each generation, you might find it more challenging than you imagined. But, worry not. By implementing a smart and modern direct mail marketing strategy, you will have this in the bag. Here are some practical tips you can use to retarget your direct mails to Millennials and Gen Z. Keep your design straightforward. Both of these generations are known to have a shorter attention span compared to the older ones. If you want to capture their attention and interest, ensure that your design leads them in the right direction. Integrate with the right amount of tech. These are the most tech-savvy generation. Anything online and digital sparks their curiosity. To make sure that you have them to the end of your mail, include a QR code or URL for them to access your website or the service you’re promoting. Distribute relevant and targeted marketing campaigns. If you aim at nothing, you hit nothing. Before going to your postal office and sending out campaigns, ensure that you have a target in mind, and you know what are the significant topics for them. If they see or feel that they can’t act upon your promotion, then they simply won’t follow through. For instance, if you have a happy hour promotion, most of your Gen Z audience will not respond as the majority of them are not even legal for alcohol intake. This type of restaurant marketing still pays its worth for your restaurant. And it’s not just about brand awareness, but it also improves customer engagement rate, for both your online and offline services. Types of Direct Mail MarketingHere are the most common types or methods on how you can run out your direct mail campaigns. Location-based Mailing This is one of the easiest methods of direct mail as you only need the addresses of the consumers you wish to reach. You can just simply target the postal codes that are within the proximity of your restaurant. Just keep in mind that this is most effective if you’re just raising awareness for your brand. Because you randomly send out your promotion it won’t be as customized as you may want. Meaning, the response rate may be lower since you’re not able to establish stronger connections with the recipient. Business-based Mailings Another less personalized method yet can be still effective with proper timing. By using a business-specific method, you’re directly connecting with the business, not with its employees. However, with a suitable strategy, you can easily win the patronage of an entire organization. What if you roll out a free meal promotion for that specific company? Sounds reasonable, right? Make sure to incorporate the proper CTAs to make sure it’s a success. Interest-based Mailings Within your target audience, there are different subgroups or segments that you can use to promote a more specific service. For instance, if you’re having a “weekend wine night”, you can entice the wine-loving group among your audience and have them try out your finest ones. Steps on How To Send Out A Direct Mail Marketing CampaignHere’s a step-by-step guide on how you can roll out your next marketing initiatives using direct mail as your medium. Create a mailing list There are a lot of ways to build your mailing list. You can contact your local restaurant authority to give you an official list of local consumers, or you can rely on the data that you have captured using your POS system. Direct mail is seen to be easier to digest compared to digital ones since it has fewer distractions. If your resources will allow you, it’s advisable to send out personalized mail as it speaks more to customers compared to generic ones. Work on your materials From the envelope to the design of the stationery you’ll use, every aspect of your materials and design is crucial. If most of your competitors are using direct mail, it’s wise to utilize larger envelopes, incorporating your brand through colors and logo is helpful as well. You also have to keep an eye on your font size and style. If it’s too small, then your recipients may have a hard time processing the information you’ve given. Make it too large then it may send out the wrong message. Make sure to balance every element to keep the effectiveness at its highest. Maintain consistency Creating a feeling of wanting more. Consumers won’t feel an instant strong connection, you have to build it. Gaining the trust of modern diners is not easy, however, with consistency, it’s attainable. Keep track of your progress There will be consumer behavior and market shifts. It’s one of the things that are constant in this industry. This is why you have to make sure that you’re monitoring your numbers. You’ll be able to see where you need to improve and take action immediately. Best Practices to Direct Mail Marketing on RestaurantsHere are some tips you can use to make sure that your direct mails will be noticed by your target audience. Use it for special events and promotions It’s undeniably chaotic in the market. With everyone trying to get back on their feet, consumers are being overwhelmed by different marketing campaigns. To get noticed, you have to be creative and innovative. To create your desired buzz in your local community, direct mail could be the answer. Launching a location-based direct mail strategy should target all the consumers within your area, the ones with the greatest potential of being your customers. Express your gratitude Using direct mail to show appreciation or express your gratitude to your customers is an effective way to win their engagement. If they feel that their patronage is being valued, they will soon reciprocate it with loyalty towards your brand and your online food ordering system. Celebrate them during their special day Be it their birthday or anniversary, greeting your customers during their special day strengthens the relationship you’re trying to build with them. Social media and other online communication platforms have gained popularity, but physical cards remain the preferred way for individuals to convey their heartfelt emotions to others. Widen your customer reach, strengthen your engagement, and boost your sales by strategically maximizing the potential of direct mail marketing. Restaurants already have an established following, you just need to know where and how to reach them effectively. Via https://www.etakeawaymax.co.uk/how-to-use-direct-mail-marketing-for-restaurants/ The fast-food giant has claimed that menu development was one of their vehicles to their successful expansion in the UK market. Having been out of action for almost twenty years in Great Britain, Wendy’s is now back with the lessons learned from the past. Last June, Wendy’s opened their store in Reading to open 400 stores across the UK. The brand had a hard time securing a solid presence in the country before, but now they’re coming back with a promise of better and improved food and service quality. Together with their first UK-drive-thru site in Colchester, Essex, this fast-food player is combining smart management with both online and offline trends to become a major brand in the country. But how exactly are they doing it? With careful planning and research, they managed to create a strategic plan that helped them to generate extremely strong sales to the UK market. This is significant growth considering that they’re trying to penetrate a highly competitive fast-food space. Knowing that there are major fast-food brands such as Five Guys and McDonald’s, Wendy’s tried to approach the market by focusing on quality. They also pointed out that menu development and pricing were the driving forces behind their success this time. Following a couple of months of being locked up, consumers can now dine out and participate in social activities with minimal restrictions. How do you think Wendy’s plan will help you reintroduce your brand to the modern diner market? Discover more by reading on. Restaurant Menu DevelopmentWe’ve mentioned this many times before, and we’ll be emphasizing it more, your menu is a powerful restaurant tool. You can use it to enhance your sales, marketing, and even your customer engagement campaigns. It’s one of the most influential customer touchpoints your restaurant has. So, if you want a proven yet practical way to improve your overall sales, then you might want to start looking into your restaurant menu right now. By using an effective menu development strategy, you can easily pivot your entire operations into a more market-driven path. This is where Wendy’s started their expansion in the UK. Because of the fierce competition, they diversify their menu while still keeping their brand identity. They managed to capture a wider customer base by providing a mix of classic and trendy menu items. With their reintroduction in the market, they offered their classic Baconator and developed new items specifically for the UK stores such as non-meat menu items. This decision to stick to non-meat menu items is a result of extensive market research. They noticed that the market has a growing interest in non-meat consumption, and the pandemic has accelerated this trend. In 2020, UK diners spent almost 600 million British pounds on meatless products. It’s a significant number to any market standard. This just shows that with proper integration of trends in a restaurant management plan, success will always be in order. Restaurant Menu Development – Factors To ConsiderPlanning and developing a menu may be a bit more complicated than you thought. The materials and design are as important as the content of this tool. So if you’re leaning towards this path to improve your revenue generation, then you have to take note of the following: Aesthetics We’re going, to begin with, the first layer of your menu. Keep in mind that more than a marketing tool, your menu is a communication tool. This is where you convey to your customers all the services and products available in your restaurant. Make sure that the material and design are something that will make it easy for your customers to understand what you’re trying to tell them. This applies to your online menu as well. Trends Be it a new design, flavor, or food trend, make sure that you’ll find space on your menu to incorporate the different market trends. Yes, trends come and go, but there are also ones that are here to stay. Also, offering limited-time service menu items is proven to boost sales. Competition Take a look into your competing brands and see what they’re currently offering. Figure out which ones are working for consumers and which are not. From there, you can create a menu formula that’s more customer-focused to secure better engagement and sales. Dietary patterns Just as how other restaurants and major fast-food brands are adopting plant-based menu items, it’s considered a smart move to include some of the popular dietary trends on your menu. Take a good look into your target audience and see what’s the most popular dietary trend for them. Try to incorporate a menu item or two to see how your customer base will accept the change. If it’s too much of a risk for you, you can roll these items out for a limited time just to see how it goes without committing right away. How To Set Up Menu Development For Your RestaurantHere’s a step-by-step guide to making sure that you’ll be developing your menu to get results. Set your goals Just like every process, goal-setting is important to make sure that you’re developing your menu in the right direction. For brand awareness, you may consider using a lower introductory price. For better engagement, adopting more consumer trends may help. Make sure that you set your goals first before you start with the entire process. Also, setting a goal keeps the development process aligned, especially if there are other people involved in the process. Assess your existing menu Review your entire menu. What is it that you think that’s still working? Are your menu items placed in the right spaces? Is your current design maximizing the potential of this tool? The market shifts now and then, this is why it’s important to review your menu as well. But if you’re a start-up and don’t have an existing menu yet, then take a look at how you’re planning your menu. Is it directed to address the demands of your target demographics? What are the elements that needed improvement? Keep the process simple by knowing what to keep, remove, add, and modify. Analyze the market Make good research about the market. All the trends surrounding it, all the classics, there are lots of information available for you to use. Make sure to maximize everything to create a superior menu for your restaurant. If you’re a start-up restaurant, search thoroughly using different materials and platforms such as social media and food blogs. However, if you’re already an industry player, you can use the data on your POS system to bring a better light on your menu development process. Involve your team It’s best to have your chef and everyone on your team be involved as possible in this process. They will be the ones preparing and serving these items, that’s why it’s a must that they have adequate knowledge about it. If they’re capable of answering questions about menu items, it will leave a great impression on your customers. Involving them is one, but if you have extra time and resources, providing additional culinary education is essential to innovation and development. Take suggestions Conduct a dry run on your new menu items. Even if your research and the numbers are giving you satisfactory results, you can’t be so sure until you serve it to your customers. Check the waters by doing a tasting session, or by offering a free sample to your customers. Try them with your online food ordering system, too. Encourage them to provide comments or feedback about your new menu items. Through this, you can make the necessary adjustments to make sure that you’ll be creating a menu that will work for your customers. Via https://www.etakeawaymax.co.uk/how-to-start-menu-development-on-your-restaurant/ No one can deny how restaurant delivery apps flourished during the challenging times in the industry. And now that we’re looking into the future, does the delivery-only business model still offer a bright future for restaurant operators? The answer is yes. Modern diners want delivery and they want it smart and fast. That’s right, while food delivery is now considered an essential service for consumers, keep in mind that they’re not easily satisfied. Even if your online ordering service is integrated with advanced software such as CRM solutions, they will always want more. The way the world eats is constantly changing and evolving, so just because one method works for you doesn’t mean it will continue to do so. As the market and consumer behavior shift, your services must adapt as soon as possible. No matter how advanced and updated your tools are if it’s not meant to address the current demand, then you’ll be in trouble. In every layer of a restaurant, this principle is applicable. From your operations up to the tools you are using, you need to make sure that it’s capable of meeting the current needs of your target market. This is why it’s important to calibrate your restaurant delivery app once in a while. How sure are you that your existing application is going to be profitable to the new normal? How necessary are the tools and services it offers to the modern diner in light of its new needs? Restaurant Delivery Apps In The New NormalThe United Kingdom is one of the most mature markets for food delivery. So it’s safe to say that your restaurant delivery app is still and will be crucial in the food ordering process of consumers. However, you have to make sure that you’re doing it the right way. Developing your website or mobile delivery app is one thing, but making sure that it will serve its purpose is a different world. You have to make sure that your app is equipped with essential features and elements to ensure that consumers will find it engaging. Features of A Modern Delivery App for RestaurantsThe idea of creating an app just for the sake of riding the hype or making noise in the competition is not sufficient. You need a goal to make sure that this project and investment will help you put your business into an advantageous position in the market. If you’re unsure what are features you need to include in your restaurant delivery app, these are some of the most common and basic elements that customers expect.
Integrating customer loyalty software into your app will help you improve your customer engagement rate. You can easily promote brand loyalty as well because your customers are feeling valued and well taken care of. The sense of reciprocity will soon kick in.
Also, providing your customers a platform where they can voice out their concerns, suggestions, and praises is a good way to establish communication with them. Through this, you can also access their preferences, which you can use for future business decisions. Tips To Increase Profitability Using Restaurant Delivery AppsAlthough there are major shifts in the market and consumer spending habits, one thing remains constant- the need for accurate data. If you want your restaurant delivery app to generate profit, despite the uncertain restaurant landscape, consider the following. Create a data-driven menu for delivery Food delivery is quite an expensive investment, especially if you’re going to partner up with a third-party food service provider. This is why it’s much important to make sure that you’re doing the services right. For instance, the way for your restaurant to cope up with the delivery expense is to add a service or delivery charge per order of your customers. While the customers understand this system, you have to reasonably price everything to ensure that they will not take it negatively. Creating a menu using customers’ data and preferences allows you to see what are your most profitable menu items, and those that are not performing well. You can then easily customize the profit margin of your best-selling items to meet the costs of the delivery. However, you have to make sure that these items will live up to their prices. You can’t simply spike up their prices and provide your customers with the same set of services. One way to address this is to use smart packaging- making sure that the quality of the food item is at its best when it reaches the customers. And as you’re all aware, customer needs change constantly. Make sure that you keep on track of these changes and update your menu accordingly. Use data to develop a marketing formula Consumers are swamped with choices for restaurant delivery apps. You have to make sure that your brand will get noticed. This is where your marketing strategy becomes crucial. Look into your customer database and identify what are the touchpoints that are relevant to your target market. Is it social media platforms? Is it video marketing? Capturing the interest, much more loyalty, of a customer, is challenging. Be creative and innovative with your marketing. And by this, we meant that you have to creatively utilize the data you have in your hands. If your target market is engaging more with video content, then it’s now time to publish videos that are both relevant to your customers and brand. You can also consider what are the marketing formulas that engage customers more. Based on the data gathered by Uber Eats, the Buy 1, Get 1 promo always claims the most sales and engagement from their users. You might consider applying that as well, and see how it will go. Monitoring and tracking of rating and feedback As we’ve mentioned, a comment section or rating system will be helpful for the development and improvement of your takeaway ordering app app. Having access to this type of data enables you to see your business from a customer perspective. Through this, you’ll be aware of what are the demands you need to address, what are trends you need to incorporate, and the like. Also, if you happen to receive a negative review, don’t be disheartened. You’re now given a chance to make it right to your customers, and not acting upon it is just wasting an opportunity to connect with them and grow your following. Via https://www.etakeawaymax.co.uk/improve-profitability-using-restaurant-delivery-app/ Working on your holiday restaurant meal kits should be one of your focuses now that the festive period is just around the corner. Bringing your signature dishes while providing your customers an immersive experience will win them over this holiday season. Although understandably, you’re a bit hesitant since restaurants are now open for indoor dining and there are fewer restrictions compared before, meal kits are still considered as an income driver. Especially now that consumers are looking for something better regarding their food experience. Now that consumers are aware what are the possible food experience that restaurants can offer, they are more eager to get more. If you can offer a convenient method of meal ordering, then they expect you to provide a better system in time. This is the greatest challenge for restaurant owners like you. You need to make sure that you’re up to date about the changes in the market and consumer behavior. Be it a minor or major shift, you must take it into account to make sure you’re meeting your customers where they are. Going back to restaurant meal kits, there are a lot who wrongfully concluded the potential of this market. You have to understand, that while those customers who are close to your location may opt to visit rather than order up, there is still a huge market waiting for you. To help you understand how these meal kits can be a new source of a stable and growing income for your restaurant, check out this article. Restaurant Meal Kits: Be On Top Of The Competition This Holiday SeasonIt is important to keep in mind that you can offer meal kits anytime you want. This is not just for a special occasion, however, offering it at a right time increases its appeal to your customers. Offering meal kits or DIY meal kits is one of the most effective methods that worked for the restaurant industry during the early days of the lockdown. Being restricted to operating, they have to find ways on how to utilize the inventory that they have while still creating a profit out of it. And even though restaurants are now open and welcoming back customers, the market for restaurant meal kits is still stable and continuously growing. The “at-home trend” will persist as both businesses and consumers saw that it’s possible and it’s still is safer. Additionally, you have to consider that commuters will prefer a takeaway or “makeaway” when returning from their work. You also have to look into the market that doesn’t have direct access to your premises, how do you expect them to enjoy your signature dishes? That’s the beauty of restaurant meal kits. It allows you to bring a whole new different customer experience. Takeaways are good, but meal kits are innovative and cultivate engagement from your customers. Expect that there will be a drop in the demand following the reopening. To maximize the potential of your restaurant meal kits this holiday season, make sure to have a versatile plan you can easily modify to meet the new set of demands. Meal Kits for Restaurants: Factors To Consider Before Offering To CustomersThis project may sound easy, you just need to provide your customers the ready-to-cook ingredients of a signature dish, the instructions needed, then you’re done. While it’s all that, the method involves a bit more factors that are also crucial to the entire process. Here are the factors you need to take into account before you start offering your holiday restaurant meal kits to your customers. Inventory You might want to take a thorough scan of your inventory first before you decide what type of meal kits you’ll be offering. If you have a fine dining concept, it could be a bit challenging since you have to create a competitive tag price on your meal kits. Most restaurants use it to better manage their inventory, especially when operations are paused. However, if you’re just planning to facilitate movement into your inventory, meaning you’ll just use what you have in your hands, then packaging will just be your concern. Logistics The delivery stage is a crucial process for restaurant meal kits. Whether your kit’s composed of cooked or raw ingredients, you have to make sure that the meal kits are at their best quality when they arrive at your customer’s table. Choose the ingredients that travel well. It’s also smart to equip your delivery-service provider with insulated delivery bags to keep whatever it needs to be kept on your meal kit. Target Market You have to make sure that you have enough market to sustain this new revenue stream of yours. Conduct market research first, and identify what are the factors that appeal most to your target market. Think outside the box and own up the holiday restaurant meal kit that you’ll offer. Traditional methods will not likely work anymore, you have to put a different spin on it to make sure that it will capture the attention of your target customer base. Restaurant Meal Kits: Tips To Create The Best Holiday Meal KitsPlanning is a must when you want to try out something new for your customers. And whether you’re already familiar with restaurant meal kits, strategic preparation is still important to make sure that you’ll make the most out of this investment. Here are some guides on how you can create your festive meal kits to offer your customers. Talk to your staff If there’s one thing that you should do first, it is to ask your staff what are the possible menu options for your meal kits. Check with your FOH team the most popular menu item for your customers, and ask your BOH team if it’s workable to break down that dish into a meal kit. There are lots of factors you need to consider when you’re trying to decide the restaurant meal kits options you’ll offer. Using your signature dishes sounds like a natural response to this since it carries your brand well, however you also have to consider if it’s feasible to recreate them into a meal kit. Finalize your menu The good thing about restaurant meal kits is that it’s flexible and highly customizable. If you have a finalized menu for this week, month, or season, there’s no need for you to commit to it all the way. If the menu is not working well with you, then you can easily create whole new options. Thinking that your customers will not receive it well? Hold that thought as customers are known to crave something fresh and new once, in a while, so it’s a good idea to offer something new to them. Be creative in your pricing This is why planning your menu first is important. If you’re going to offer a highly-priced meal kit, there’s a great chance that it won’t work for your customers. Restaurant meal kits may offer a different experience, but it’s still nothing compared to physical dining. Make sure that your meal kits will be reasonably priced. Locate the menu items that are relatively inexpensive to create, but can be sold at a higher margin. To increase revenue, consider adding items such as wine, cocktails, and desserts. Remember to link all this to your online food ordering system, too. Work on your packaging Your packaging can make or break the experience that you want to deliver to your customers. Restaurant meal kits are more than just another income generator for restaurants. It can be an effective marketing tool if utilized properly. More than the design and branding, it should hold everything in place and much more importantly, the quality of ingredients inside. And the one thing that customers focus on more than the food item itself is the packaging of the product. Via https://www.etakeawaymax.co.uk/how-to-create-a-restaurant-meal-kits-for-holidays/ There is a growing market for plant-based menus in today’s restaurant landscape. In the UK, it’s predicted that non-meat-related sales will exceed 1 billion pounds by 2024. From Europe’s largest market for plant-based substitutes, it is still a massive leap. And that number is just from a small fraction of the entire plant-based consumers. In the US, they will be conducting a Plant-Based World Expo which will serve as the one-stop-shop to help consumers and businesses embrace this new food trend. These initiatives show how much the market has shifted to healthier and more sustainable options for food consumption. The pandemic accelerated its rise to prominence, but even before the outbreak hit, there’s already an audience for this type of menu. Being aware of these facts, you may start wondering how introducing this menu could be beneficial for your restaurant. However, where to start is a huge concern. Now, we’re not saying that you have to rebrand and adopt this trend fully. Adding a menu item or two is a great way to begin your journey. From there, observe and monitor how your customer base will be welcoming these items. Here’s a quick guide for you to establish your knowledge on how you can prepare your restaurant for this new food revolution. Steps on How To Introduce Plant-Based MenusTake this article as a walk-by-walk guide on how you can introduce your plant-based menu items to your existing customers and menu. Consult your team Before deciding what types of dishes you’ll be rolling out of your kitchen, make sure that all your ideas are possible. Your team must be completely on board with this since they’re the ones who will prepare and serve it to your guests. Ask your team, especially your kitchen staff on what are the possible menu items that they can workaround while incorporating the disciplines of a plant-based menu item. Allow them to be part of this process as they play a huge role in implementing it. Select food items that complement your brand As we’ve mentioned, one of the main reasons why business owners are reluctant about this idea is that it directly clashes with their brand. It only makes sense, because how would a consumer trust a meatless steak? A bit tricky, isn’t it? That’s why it’s a must that you know what are the possible menu items that can be switched to plant-based and at the same time, still speak for your brand. Ensure it’s visually stimulating You can’t blame customers if they’re not so much into plant-based menu items. No matter what you do, they will claim that it will look and taste different. This is where you can step up. Every menu item, be it plant-based or not, will be visually appealing to customers. Work closely together with your chefs and line cooks. Experiment with how you can incorporate this special diet without compromising the quality of your food items. Bring attention to your new menu items If your new menu items are ready to be tested out, make sure that you update your online and physical menu. It’ll be a great waste if you won’t let your customers know that you have a wider option for food items. You should also highlight your new items by creating a separate menu section for them. It’ll be easier for your customers to identify which is which if you properly label and categorize them. For instance, if you’re offering a vegan menu, make sure that you will provide information that will allow your customers to know that that food item is vegan. Consider creating a separate section or input a specific graphic that will inform your customers about their choice. Prepare your team Your kitchen staff is not the only ones that should be trained and informed about this new venture of your restaurant. It’s also important that your FOH team is well versed in your new menu. Since they know your new menu items very well, it allows them to effectively upsell or cross-sell menu items. If your resources are limited, you can start by briefing them during your staff meeting before a shift starts. Implement an impactful promotion strategy Updating your menu will do you little good. But a little good is never enough for your business. You have to constantly strive and aim for the best. The same goes for your marketing as well. You need to come up with a marketing strategy on how you would promote your new plant-based menu items. It’s important that you know your target well, and create campaigns that will magnify the benefits of this food trend. Social media marketing can be your first step. Create appetizing posts on your Instagram, or host a giveaway contest on your Facebook page. There are plenty of ways you can engage your online customers on your new menu items. Tips on How To Take Advantage of The Plant-Based TrendIf you’re doubtful about jumping into this food trend, then you’re off to a good start. Being worried means you’ll do everything for this to succeed. Here are some useful yet practical tips you can easily do to start reaping the fruits of this growing food trend. Analyze your ‘existing’ menu You may not be ready to face this new food era, but consumers will not wait for you to be. If you want to start reaping the benefits, you have to start sowing as early as now. And this transition need not be expensive, you already have everything you need in your pantry. Check your menu and stock room, identify what are the alternatives you can work around to create signature plant-based menu items. Can you use vegetable stock rather than meat stock? Ask your chefs and kitchen staff if that’s possible. You need to ask the right questions to the right people to get the appropriate answers that you’re looking for. Make sure to be clear on your goals. Let this transition be as cost-effective as possible by discovering possible food hacks into your existing inventory. Research, Research Researching the plant-based market should be helpful for you, regardless of whether this is an unfamiliar topic or not. You have to constantly look for ways and methods on how you can creatively present these menu items to your customers. Join conferences or even local groups that promote and support this revolution. See what type of culinary inspiration you can gain and share with them. Look for a reliable partner To ensure that you’ll be providing the best plant-based food items, you have to make sure that you’ll be creating them with high-quality ingredients. This is why research is a must, it allows you to learn what are the possible and best alternatives that you’re looking for. When looking for a vendor, you have to make sure that you’re aligned with your goals. You should be able to build a working and trusting relationship that will enhance the effectiveness of your plan. And this doesn’t apply to your suppliers only. The industry is a small world, you have to build your network of other restaurant owners and chefs who shares the same vision as yours. While others are still focusing on how challenging it would be for them, you have to start recognizing how adopting this food trend can serve your business well. While the trend is unlikely to fade anytime soon, you miss a lot of opportunities when you avoid it. Now, are you ready to grab the opportunity? Via https://www.etakeawaymax.co.uk/introduction-of-plant-based-menu-for-restaurants/ The introduction of cloud-based systems is the response of the industry to meet the constantly evolving preferences of customers. This system allows restaurateurs to be on top of their game, digitally, despite the daily complexities of restaurant operations. Being online and digital is only the first step towards the restaurant’s digital transformation. You must be aware that the technology behind it is continuously being developed to make sure that it’s meeting the current needs of the consumers. Just take, for instance, the before all-competent POS systems were upgraded into cloud-based POS systems for more efficiency in the operations. It’s simple, as consumers’ demands transform, it should be the same for your restaurant technology. If you want to stay relevant to the market and the competition you are in, you have to make sure that you’re well-equipped with updated tools and technology to help you out. This is why cloud-based systems or software are perfect for restaurant owners like you. Consumers are now expecting a more convenient, accurate, safer, and faster service from businesses. Everything should be delivered at lightning speed without delays and of top quality. With cloud-based tools, you can deliver such a service to your customers. Learn more about this restaurant management system type and how it could benefit your current operations. Cloud-Based Systems in the RestaurantsYou may have heard about this type of tech for smartphones such as Apple Cloud. However, the cloud is a general term meaning that data is being stored to remote storage and is accessible anywhere as long as there is an established internet connection. It is also known as a web-based or Software as a Service (SaaS) platform. The cloud system is commonly associated with POS systems as it’s the sole data storage of an entire restaurant. However, although given the opportunity to pivot their operations into a better system, restaurant owners are hesitant to try this system out. The majority of restaurateurs claim that it complicates their current system and they don’t have enough resources to sustain this type of tech. And this is the mentality that you need not adopt. To help you understand cloud-based systems more, here are some of the frequently asked questions about this matter. What is a cloud-based system? As mentioned above, in essence, it’s just a system that allows you to store limitless data on remote storage (hence the term ‘somewhere in the cloud’). The cloud is known for its accessibility and security, which makes it a perfect option especially if your business is data-driven. Is it hard to navigate? The beauty of advanced technology is that the more advanced it is, the easier it is for people to navigate through it. For cloud-based tools and equipment, developers made sure that it’ll be easy to use and understand. While training could be helpful, there’s absolutely no need for it. Are the cloud-based systems and tools expensive? This may come as a surprise, but these advanced tools are incredibly affordable. It’s a cost-effective solution that allows restaurant owners, such as yourself, to increase the efficiency and effectiveness of their operations and management. The cost may vary depending on your subscription plan and tech provider. But collectively, it still costs less compared to traditional or legacy systems. Benefits of Cloud-Based Systems in the Restaurant IndustryWith cloud-based solutions for restaurant management, you can easily access every data about your business. It can help you monitor and access every data about your inventory management up to your staff management, at any channel in real-time. It allows you to create better decisions on how to use the data that you’ve gathered through your POS system. And the more you know about your data, the more targeted experience you can provide to your customers. Here are the main benefits you can experience once you try to deploy cloud-based systems in your restaurant. It can be integrated into other systems easily With cloud-based systems, all data can be synchronized in a single platform. For instance, you need to create a purchase forecast for a month. You can easily access all the data about your sales to identify purchasing patterns which can help you generate a well-informed report. It helps you create data-driven business decisions Having a better understanding of your data means you’ve gained deeper insights about your customers, employees, management, operations, and the like. Being able to access these sets of data anywhere and anytime allows you to act immediately if there are concerns that need to be addressed. For instance, as an owner, you have to make sure that your inventory is well managed, that your employees are reporting on time, and that your customers are getting their preferred dish. If you have a different platform or system for each, you can’t act right away since you’re still focused on another platform. With the cloud system, you can track everything on a single platform. You can also sync all the data however you want to create other formulas to improve your current work system. It improves inventory management Your inventory is the lifeline of the entire restaurant. If you have insufficient stocks for a day, then operations will be put on hold for a day, and that’s already a quick loss for you. This is why it’s important to take inventory management seriously, regardless of how tedious this task can be. If you have a system that’s integrated with your kitchen display system and POS, you can track the movement of the ingredients. Should the stocks approach low, you can quickly request a purchase activity for replenishing. Integrate this with your epos system for takeaway restaurants and you are good to go. And what comes next when you’re managing your inventory levels well? Better waste management. If you have low waste levels it only means that you’re able to maximize every ingredient you have, meaning you’ve also maximized the investment you put out into it. It is a secured platform for data At first, it may sound risky to place all your business data including your customers, employees, and the like in web-based or remote storage. However, your data is safer in the cloud compared to an internal or personal server and drives. Cloud system developers have a robust cybersecurity system that is hard to compromise. It is also automated to back-up files if your system crashes, meaning you can recover all your data even if troubleshooting is needed. Compared if you’ll completely rely on your drives, should it be hacked, compromised digitally or an accident happens, it may be difficult for you to recover your data. It’s Time To Put Your Restaurant On Cloud NineWhether you’re ready or not, the digital revolution in the industry is already ongoing. Now’s the time to effectively pivot your systems into more efficient and effective ones. Why? Because everyone’s still open to changes and other technological advancements. Just think of the way takeaway ordering systems have changed everything. Cloud-based systems are already changing the ways of operators, it’s time for you to adapt to its ways for more productive business operations. Aside from data security, it offers a lot of benefits that can change the tides of the competition if utilized properly. Via https://www.etakeawaymax.co.uk/cloud-based-systems-in-restaurants/ |
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eTakeawayMax provides online takeaway ordering system, mobile apps and EPOS to restaurants, takeaways, cafes, fish and chips & sandwich shops around the UK. The systems are offered on 0% commission basis with a 90 day money-back guarantee. With a growing customer base eTakeawayMax is a proven and reliable solution for takeaways and restaurants. If you are opening a lunch delivery service or ghost/virtual/cloud kitchen in the UK eTakeawayMax is the right fit these too. An innovative and affordable solution provider with excellent support 7 days a week. ArchivesCategories |